Fujifilm has launched a new mirrorless camera in India, the X-E3 at a starting price of Rs 70,999. The company claims that the mirrorless camera market has a 25% market share in the global camera market which is currently dominated by DSLR Cameras. The situation however is expected to change as the demand for DSLR is expected to decline and mirror-less is expected to exceed DSLR market within 3 years.
Talking about the launch of the X-E3 in India, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said:
The X series was first introduced in March 2011 and is now the most widely accepted mirrorless camera among photographers across the world. In India too, we see much potential in the Mirrorless Camera Segment due to the rise in professional photography, increase in Wedding Photography and Commercial Photography for Brand communication and advertisements and increased use of Social Media to showcase ones work. The advantage of an X Series mirrorless camera lies in its compact size packed with cutting edge innovative technology and unique features that provide great controls along with excellent colour reproduction and image quality.
The X-E3 has a 24.3MP APS-C sized X-Trans CMOS III sensor and X-Processor Pro image processing engine. The company claims that the X-E3 has an AutoFocus speed of 0.06 seconds. The camera has a 3 inch LCD monitor which is touch sensitive. Th camera is capable of recording recording 3840 x 2160 px videos at 29.97 FPS and 1920 x 1080 px videos at 60 FPS.
The camera has built in Bluetooth 4.0 to transfer images and videos to your smartphones o tablets on the go. It has a NP-W126S Li-ion battery which has a life of 350 frames when the LCD is turned on.
In terms of pricing and colour variants, the X-E3 is available in Black and Silver colours and is priced at Rs.70,999 (Body only), X-E3 with 18-55 kit is priced at ?.102,999 and X-E3 with 23mm F2 kit is priced at ?.89,999.
APS-C sized X-Trans CMOS III sensor
X-Processor Pro image processing engine